Secondhand markeplace Vinted is now the the most visited mobile shopping app in France, closely followed by Shein, according to the French e-commerce federation (Fevad). The two sites have been used by 90% and 88% respectively of respondents to Fevad’s survey. 

Vinted, a Lithuanian-born platform specialising in second-hand goods, currently sits comfortably in fourth place among France’s most-visited online retailers, attracting 18.5mn monthly visitors. 

Vinted even surpasses household names like Booking.com and LeBonCoin in daily visitors, with 4.8 million people logging on each day. 

These figures reveal a growing enthusiasm among French consumers for sustainability in fashion, as they increasingly turn to preloved items rather than brand-new, mass-produced clothing.

But Shein, the Chinese ultra-fast fashion retailer, has undoubtedly also made a mark on the French fashion scene. Despite its controversial environmental practices, its appeal lies in the affordability and vast variety of its offerings. With 14.1mn monthly visitors, Shein is a significant player in the French market. 

When it comes to the overall ranking of online sales portals — not just mobile apps — Shein ranks tenth, behind retailers like Cdiscount and Carrefour.

Everything I wore on day 72 of the 90 days of Shein challenge:

DAZY Solid Drop Shoulder Tee, white

Women’s Solid Color Basic Daily Leggings

2024 New Style College Wind Black & White Outdoor Sports Shoes for Women

Allover Leaf Graphic Drawstring Backpack

DAZY Women’s Floral Print Sleeveless Round Neck Sleep Dress

Underwear 

3pack Lace Trim No Show Brief, pink

Lace Flower Pattern Thin Underwear Set, bra

3pairs/set Fashionable Women’s Socks, white